Feb 15, 2025
IndexBox has just published a new report: World - Household And Sanitary Articles of Paper - Market Analysis, Forecast, Size, Trends And Insights.
Driven by rising global demand, the household and sanitary paper market is expected to experience significant growth over the next six years. With a projected increase in both volume and value, the market is forecasted to reach 122M tons and $339.8B by the end of 2030, representing a CAGR of +4.6% and +6.7% respectively.
Market Forecast
Driven by increasing demand for household and sanitary articles of paper worldwide, the market is expected to continue an upward consumption trend over the next six years. Market performance is forecast to accelerate, expanding with an anticipated CAGR of +4.6% for the period from 2024 to 2030, which is projected to bring the market volume to 122M tons by the end of 2030.
In value terms, the market is forecast to increase with an anticipated CAGR of +6.7% for the period from 2024 to 2030, which is projected to bring the market value to $339.8B (in nominal wholesale prices) by the end of 2030.
Consumption
World Consumption of Household and Sanitary Articles of Paper
In 2024, approx. 93M tons of household and sanitary articles of paper were consumed worldwide; growing by 3.3% against the previous year. The total consumption volume increased at an average annual rate of +2.9% from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2020 when the consumption volume increased by 7.8% against the previous year. Global consumption peaked at 95M tons in 2022; however, from 2023 to 2024, consumption failed to regain momentum.
The value of the market for household and sanitary articles of paper worldwide was estimated at $230.7B in 2024, flattening at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.9% over the period from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Global consumption peaked at $237.7B in 2021; however, from 2022 to 2024, consumption failed to regain momentum.
Consumption By Country
The country with the largest volume of consumption of household and sanitary articles of paper was China (19M tons), comprising approx. 20% of total volume. Moreover, consumption of household and sanitary articles of paper in China exceeded the figures recorded by the second-largest consumer, the United States (8.2M tons), twofold. Indonesia (3.5M tons) ranked third in terms of total consumption with a 3.7% share.
From 2013 to 2024, the average annual rate of growth in terms of volume in China stood at +6.6%. In the other countries, the average annual rates were as follows: the United States (+4.9% per year) and Indonesia (+2.4% per year).
In value terms, China ($45.8B) led the market, alone. The second position in the ranking was held by the United States ($22.8B). It was followed by Japan.
From 2013 to 2024, the average annual rate of growth in terms of value in China amounted to +6.8%. The remaining consuming countries recorded the following average annual rates of market growth: the United States (+5.2% per year) and Japan (+2.2% per year).
The countries with the highest levels of household and sanitary articles of paper per capita consumption in 2024 were Japan (27 kg per person), the United States (24 kg per person) and Turkey (20 kg per person).
From 2013 to 2024, the biggest increases were recorded for China (with a CAGR of +6.2%), while paper for the other global leaders experienced more modest paces of growth.
Production
World Production of Household and Sanitary Articles of Paper
In 2024, global production of household and sanitary articles of paper totaled 93M tons, picking up by 3.9% against the previous year's figure. The total output volume increased at an average annual rate of +3.0% from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2020 when the production volume increased by 8.3%. Global production peaked at 95M tons in 2022; however, from 2023 to 2024, production failed to regain momentum.
In value terms, production of household and sanitary articles of paper amounted to $230.1B in 2024 estimated in export price. The total output value increased at an average annual rate of +2.8% over the period from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 with an increase of 21% against the previous year. Over the period under review, global production of attained the peak level at $234.9B in 2021; however, from 2022 to 2024, production remained at a lower figure.
Production By Country
China (20M tons) remains the largest household and sanitary articles of paper producing country worldwide, accounting for 21% of total volume. Moreover, production of household and sanitary articles of paper in China exceeded the figures recorded by the second-largest producer, the United States (7.5M tons), threefold. The third position in this ranking was held by Indonesia (3.5M tons), with a 3.8% share.
In China, production of household and sanitary articles of paper increased at an average annual rate of +6.7% over the period from 2013-2024. The remaining producing countries recorded the following average annual rates of production growth: the United States (+4.2% per year) and Indonesia (+2.4% per year).
Imports
World Imports of Household and Sanitary Articles of Paper
In 2024, supplies from abroad of household and sanitary articles of paper decreased by -6.6% to 5.3M tons for the first time since 2021, thus ending a two-year rising trend. Overall, imports, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2020 when imports increased by 5.1%. As a result, imports reached the peak of 5.7M tons. From 2021 to 2024, the growth of global imports of remained at a lower figure.
In value terms, imports of household and sanitary articles of paper dropped to $12.9B in 2024. In general, imports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2022 when imports increased by 16% against the previous year. Over the period under review, global imports of hit record highs at $14.5B in 2023, and then declined in the following year.
Imports By Country
In 2024, the United States (932K tons), distantly followed by Germany (349K tons), Japan (245K tons) and Canada (237K tons) represented the largest importers of household and sanitary articles of paper, together making up 33% of total imports. France (216K tons), the Netherlands (215K tons), the UK (174K tons), Hong Kong SAR (159K tons), the Czech Republic (141K tons) and Spain (129K tons) followed a long way behind the leaders.
The United States was also the fastest-growing in terms of the household and sanitary articles of paper imports, with a CAGR of +6.3% from 2013 to 2024. At the same time, Japan (+5.3%), the Netherlands (+5.0%), the Czech Republic (+2.5%), Spain (+2.2%) and Hong Kong SAR (+1.2%) displayed positive paces of growth. The UK experienced a relatively flat trend pattern. By contrast, Germany (-2.7%), Canada (-3.1%) and France (-3.4%) illustrated a downward trend over the same period. The United States (+8.5 p.p.), Japan (+2 p.p.) and the Netherlands (+1.7 p.p.) significantly strengthened its position in terms of the global imports, while Canada, France and Germany saw its share reduced by -2%, -2% and -2.5% from 2013 to 2024, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.
In value terms, the United States ($2B) constitutes the largest market for imported household and sanitary articles of paper worldwide, comprising 15% of global imports. The second position in the ranking was held by Germany ($842M), with a 6.5% share of global imports. It was followed by Canada, with a 5.7% share.
From 2013 to 2024, the average annual growth rate of value in the United States stood at +5.4%. In the other countries, the average annual rates were as follows: Germany (-1.6% per year) and Canada (-0.3% per year).
Import Prices By Country
In 2024, the average import price for household and sanitary articles of paper amounted to $2,442 per ton, declining by -5.2% against the previous year. Overall, the import price, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2022 an increase of 12% against the previous year. Global import price peaked at $2,576 per ton in 2023, and then fell in the following year.
Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Canada ($3,066 per ton), while Hong Kong SAR ($1,566 per ton) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Canada (+2.9%), while the other global leaders experienced more modest paces of growth.
Exports
World Exports of Household and Sanitary Articles of Paper
In 2024, the amount of household and sanitary articles of paper exported worldwide stood at 5.9M tons, with an increase of 2.1% compared with the year before. The total export volume increased at an average annual rate of +1.6% over the period from 2013 to 2024; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The growth pace was the most rapid in 2019 with an increase of 14% against the previous year. The global exports peaked at 6.2M tons in 2020; however, from 2021 to 2024, the exports remained at a lower figure.
In value terms, exports of household and sanitary articles of paper reduced sharply to $12.8B in 2024. The total export value increased at an average annual rate of +1.2% over the period from 2013 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2022 when exports increased by 19% against the previous year. The global exports peaked at $15.2B in 2023, and then contracted remarkably in the following year.
Exports By Country
In 2024, China (1.3M tons), distantly followed by the Netherlands (819K tons), Germany (371K tons), Italy (355K tons), Canada (291K tons), the United States (278K tons) and Poland (266K tons) were the largest exporters of household and sanitary articles of paper, together generating 63% of total exports. The following exporters - France (191K tons), Spain (153K tons) and Sweden (134K tons) - together made up 8.1% of total exports.
From 2013 to 2024, the biggest increases were recorded for the Netherlands (with a CAGR of +20.7%), while shipments for the other global leaders experienced more modest paces of growth.
In value terms, China ($2.7B) remains the largest household and sanitary articles of paper supplier worldwide, comprising 21% of global exports. The second position in the ranking was taken by Germany ($1.2B), with a 9% share of global exports. It was followed by the United States, with a 7.2% share.
In China, exports of household and sanitary articles of paper expanded at an average annual rate of +7.6% over the period from 2013-2024. The remaining exporting countries recorded the following average annual rates of exports growth: Germany (-1.8% per year) and the United States (-1.3% per year).
Export Prices By Country
In 2024, the average export price for household and sanitary articles of paper amounted to $2,173 per ton, with a decrease of -17.4% against the previous year. Overall, the export price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average export price increased by 21% against the previous year. The global export price peaked at $2,630 per ton in 2023, and then declined remarkably in the following year.
Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the United States ($3,307 per ton), while the Netherlands ($495 per ton) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Poland (+2.4%), while the other global leaders experienced more modest paces of growth.
Source: IndexBox Market Intelligence Platform
